Typoutrage!
I know I am posting this late but better late than never. I dont know if I have strong views about the change of Futura to Verdana for Ikea. Somehow changing the typeface really makes half of Ikea's identity being stripped away. Verdana may seem to be the best solution in the digital world for the use of its online catalog and such. But Futura holds a more nostalgic feel to Ikea's personality. Something exquisite, modern and sleek. Something Verdana seems to lack despite being a friendly on-screen typeface.
There's this article written by Simon Garfield. Well written and insightful.
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