.9

Farm Is Farm

Farm is Susie Nielsen and Christine Gallagher. They are well rounded graphic designers who often collaborated on project with other esteemed designer as well. I like their style in the aspect of being simple and blunt at the same time. They are not like those generic designers but they have substance in terms of thinking concept. Just look at their direct mailer! Randomly nice. Their projects are mainly prints. I especially like the book delivered/recieved. I realise they like to stitch their pages too. Hmm I love to do that too. I just love introducing textures onto my nice papers...

"_farm is being attentive to what we see. It is transcribing and transforming what is here. We act as a lens or filter. We are the inbetween. Between you and what they hear on the other side of your voice. We find possibility and create opportunity. We facilitate, nuture, draw-out and re_direct. We see design as a means of expanding and contracting, of breathing sustainability into a way of life. We believe that design engages in the germination of an idea into a communication. Design is permiable, limitless, and empowering. Design is a methodology to amplify your vision and create understanding. farm is a connector or conduit."